Our Philosophy

Looking good feels fantastic. Doing good? So we thought, “how can we make both happen at the same time?”

And that’s how David Babaii for WildAid was born. Our mission is to not only celebrate the remarkable beauty in nature–but help sustain it.

To accomplish this, we’ve developed an innovative new line of styling products with an exclusive blend of exotic natural and renewable ingredients. Rich Cupuacu butter from the South American Amazon, nutrient rich super volumizing volcanic ash from the Vanuatu islands of the South Pacific, Blue Algae, and Polynesian White Ginger (to name but a few).

Our products are free of sulfates, parabens, petrochemicals, and animal products. And of course, free from all animal testing. Even better, we further support the beauty in nature by donating ten percent of all profits to WildAid, the global wildlife conservation organization, to help save our endangered animals.

So now when you do something great for your hair, you’ll also be doing something great for the planet.

It’s beautiful to be good.